HB learning
HB Learning specializes in developing customized training programs in the fields of operations and safety, tailored to the needs of each organization. The company collaborates with leading industrial firms such as Strauss, Mekorot, the Israel Electric Corporation, Ginegar, and SodaStream. HB Learning accompanies clients every step of the way: learning about their needs, conducting in-depth research, and formulating a personalized report and work plan. The company believes that learning is the key to the success of both employees and the organization, with the goal of helping clients achieve this success.
Research
In the HB Learning website project, designing the information architecture was a key step to enhance the user experience and ensure intuitive navigation. I conducted competitor research to identify best practices and common pitfalls, analyzed the existing content, and identified redundant and unnecessary pages. I created a hierarchical sitemap and wireframes to ensure simplicity and ease of navigation. The main categories on the site include: Home, Our Services, Success Stories, Articles and Publications, About, Accessibility Statement, Contact, and Privacy Policy. The result is a professional, intuitive, and efficient website that presents information clearly and improves the overall user experience.
User Journey
Creating an exceptional user journey is essential to the success of the site! By carefully planning each step of the user, you can create an engaging path that meets the expectations of users that is passionate, motivates to act and creates lasting connections with your audience and that makes them get maximum! for the following reasons:
- Improved User Experience: A clear and intuitive journey allows users to find what they are looking for easily, enhancing their satisfaction with the site.
- Increased Engagement: A focused and well-defined user journey can lead to greater user engagement, whether it’s reading in-depth content, signing up for services, or contacting the company.
- Higher Conversion Rates: A well-planned journey increases the likelihood that users will perform desired actions, such as enrolling in a course, scheduling a meeting, or reaching out for more information.
- Branding and Trust Building: A user journey that offers a smooth and professional experience strengthens the brand’s image and builds trust with customers.
